Is Maybelline Cruelty-Free? All You’ll Ever Need to Know

Many of us love Maybelline, but do you know what it stands for? What is the company’s stance on animal testing? Is it vegan, gluten-free, paraben-free? Find out all about this makeup brand in this article.

It’s no secret that people are becoming more conscious of the brands they buy. More and more, consumers are looking for vegan products or cruelty-free companies. Based on this, many are wondering: Maybelline is cruelty-free?

We will look at their animal testing policy and help you make an informed decision for yourself on whether or not to purchase any of their products. Also, if you’re a fan of animal-free beauty products, check out our vegan alternatives that will help you stay looking flawless.

Cruelty-free and vegan alternatives

Vegan and cruelty-free makeup is becoming more and more popular, as people become more aware of the ethical issues surrounding animal testing. There is now plenty of great vegan and cruelty-free alternatives to Maybelline, so you can still get the same look without harming any animals. One of the best alternatives is KVD Vegan Beauty. 

KVD Vegan Beauty was founded in 2008 by Kat Von D, a world-renowned tattoo artist. Kat was passionate about creating a vegan and cruelty-free makeup brand that would be accessible to everyone. 

She showed compassion with conscious consumption by formulating her products without any animal-derived ingredients or by-products, and also made sure that none of her products were tested on animals

Below are some of the best makeup products from KVD Vegan Beauty that are perfect alternatives to Maybelline.

KVD Beauty Tattoo Liner

KVD Beauty Tattoo Liner
- Long-wearing, waterproof formula;
- Rich pigment for the intense color payoff;
- Fine tip for the precise application.

Show price

KVD Beauty Everlasting Liquid Lipstick

KVD Beauty Everlasting Liquid Lipstick
- Long-wearing;
- Bold matte look with all-day comfort;
- Infused with vitamin E which leaves lips feeling soft and hydrated.

Show price

KVD Beauty Lock-It Liquid Foundation

KVD Beauty Lock-It Liquid Foundation
-High coverage;
-Velvety matte finish;
-Ideal for oily or combination skin types.

Show price

KVD Beauty Go Big or Go Home Mascara

KVD Beauty Go Big or Go Home Mascara
-Volumizing and lengthening mascara;
-Long-wearing, waterproof formula;
-Resists flaking and smudging.

Show price

About Maybelline

Maybelline is a famous cosmetics brand that is part of the L’Oréal group, established in 1915. They produce cosmetics, skincare, and beauty products.

Maybelline’s first product was mascara (the original Maybelline). Other famous products include the Color Sensational range of lipsticks, the Dream Matte Mousse foundation, and the Fit Me concealer.

Maybelline is available in over 90 countries and has more than 700 products.


Is Maybelline cruelty-free?

No, Maybelline is not cruelty-free. The company tests on animals to determine the safety of their products.

Their official statement is as follows:

“Maybelline does not conduct product or ingredient testing on animals except when required by law. Ingredients are only tested on animals when there is no viable alternative and the purpose of the tests are to satisfy regulatory requirements.”

Is Maybelline vegan?

Maybelline does sell some makeup and skincare products that are labeled as being “vegan” on their website, but the vast majority of Maybelline cosmetics do contain ingredients derived from animals – including beeswax, lanolin, and carmine/cochineal extract.

If you’re looking for animal-free products, we recommend looking into vegan alternatives that are specially crafted for your pleasure.

Where is Maybelline made?

Their parent company is L’Oreal Paris, which is headquartered in France. However, Maybelline New York is technically a separate company.

Maybelline products are not only made in the United States, but also all over the world in countries like Canada, Brazil, France, and more. 

Is Maybelline sold in China?

Yes, Maybelline is sold in China. They have many stores throughout the country, and their products are available online.

This means that the brand is required to test on animals by law. Maybelline is not considered a cruelty-free brand as a result.


Is Maybelline paraben-free?

Paraben is a synthetic preservative used in personal care products. Parabens are known to be estrogenic and have been linked to breast cancer. Some people also have skin allergies to parabens.

Maybelline does not list paraben as an ingredient in any of its products. 

Is Maybelline gluten-free?

Gluten-free products are products that do not contain the protein gluten such as wheat, rye, and barley.

Maybelline is not fully gluten-free. Although most of the Maybelline products are free from gluten, there is a chance that some products contain traces of it. If you are allergic to gluten, check the label of the product before purchasing it.

Is Maybelline non-comedogenic?

Non-comedogenic means that the product will not block pores and cause breakouts, making it ideal for people with oily or acne-prone skin.

Maybelline is one of the few brands that have a non-comedogenic line of products, so you can be sure that their products will not cause any breakouts.

A detailed review of the best alternatives

KVD Beauty Tattoo Liner

Show price

KVD Beauty Tattoo Liner is an award-winning, long-wear, waterproof liquid eyeliner. 

The owner’s vision was to create an eyeliner that would have the same long-lasting, high-pigment formula as her beloved Tattoo Concealer, but in a pen form that would make application easy for everyone. After two years of development, KVD Beauty launched Tattoo Liner in 2016 and it quickly became a cult favorite among beauty lovers.

The liner has a super-fine tip that allows for precise application and the formula is rich in pigment for intense color payoff. This liner is perfect for creating any look from a simple cat eye to more dramatic winged looks.

So, if you’re looking for an eyeliner that will give you bold, intense color and won’t budge, KVD Beauty Tattoo Liner is a perfect choice.

KVD Beauty Everlasting Liquid Lipstick

Show price

KVD Beauty Everlasting Liquid Lipstick is the perfect choice for those who want a long-wearing lipstick that delivers a bold matte look with unbeatable all-day comfort. 

This lipstick is infused with vitamin E and an emollient base that leaves lips feeling soft and hydrated, while the high-pigment formula ensures intense color payoff that doesn’t transfer. Whether you’re looking for a classic red liquid lipstick or want to try something new, KVD Beauty has the perfect shade for you.

KVD Beauty Everlasting Liquid Lipstick is 100% vegan and cruelty-free. So you can feel good about your purchase knowing that you’re not only getting a great product but also supporting a company that is committed to being ethical and sustainable.

KVD Beauty Lock-It Liquid Foundation

Show price

KVD Beauty Lock-It Liquid Foundation is a high-coverage liquid foundation with a comfortable, velvety matte finish that lasts all day. The long-wearing formula is waterproof and transfer-resistant, making it perfect for those with oily or combination skin types who are looking for a foundation that will stay in place all day long.

This foundation is also ideal for anyone who wants to achieve a matte finish without having to use a lot of product. A little goes a long way with this foundation, so it is perfect for those who want to build up their coverage gradually.

The KVD Beauty Lock-It Liquid Foundation comes in a convenient pump bottle, making it easy to dispense the amount of product you need. The pump also helps to prevent the foundation from drying out, so it is always fresh and ready to use.

KVD Beauty Go Big or Go Home Mascara

Show price

KVD Beauty Go Big or Go Home Mascara is a volumizing and lengthening mascara that delivers bold lashes with just one coat. The hourglass-shaped brush is designed to coat lashes evenly from root to tip, while the long-wearing, waterproof formula resists flaking and smudging.

Whether you’re looking for a new everyday mascara or want to try something different for a special occasion, KVD Beauty Go Big or Go Home Mascara is the perfect option.

In addition, the KVD Beauty Go Big or Go Home Mascara is vegan and cruelty-free. So you can feel good about using it, knowing that no animals were harmed in the making of this product.


Maybelline is a large cosmetics company that has been around for over 100 years. They produce a wide range of products, from skincare to makeup to haircare.

The big question: is Maybelline cruelty-free? Unfortunately, the answer is no. Maybelline does test on animals where required by law.

Also, the brand is not 100% vegan. A few of their products contain beeswax, lanolin, and carmine. If you’re looking for animal-free makeup, check out our vegan alternatives list.


❓ Is Maybelline cruelty-free?

No, Maybelline is not cruelty-free which means it tests on animals.

🌱 Is Maybelline vegan?

No, Maybelline does use some animal-derived ingredients such as beeswax and lanolin. You can check out our vegan alternatives if you’re looking for something more animal-friendly.

🧐 Is Maybelline gluten-free?

No, Maybelline is not completely gluten-free. Some of their products do contain gluten which you can check on their website.

🔍 Is Maybelline paraben-free?

Yes, all of Maybelline’s products are free from parabens. It means they don’t use any synthetic preservatives.

Leave a Reply

Your email address will not be published.

Related Posts
Is Head and Shoulders Cruelty-Free and Vegan?
Read More

Is Head and Shoulders Cruelty-Free and Vegan?

Many people are concerned about what animal testing is done for Head and Shoulders products. It's understandable- nobody wants to support cruelty! We'll explain below whether Head and Shoulders is cruelty-free, as well as provide a vegan alternative if you're looking for an all-natural option.
?1Do NOT follow this link or you will be banned from the site!